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From Good to Great: How Training Elevates Professional Performance
Why 88% of Professional Development is Total Waste - Why Your Organisation is Now Extinct
Look, I've been in the learning industry industry for almost 20 years, and I'm finished with watching companies and individuals make the same ridiculous mistakes. Just two days ago I was consulting for a training manager in Melbourne who'd just burned through $83,000 on an initiative that zero people could understand.
I reviewed a Mackay port where crane operators were self-teaching complex machinery through YouTube.
What makes me mad is listening to reasons about why professionals don't have time to learn.
The honest truth is that the vast majority - HR departments - are executing professional development all wrong. Organisations are stuck on worthless certificates while staff are expecting someone else to take care of their success.
The actual problem stems from with when the market thinks about learning. It's all misguided. Organisations think it's about courses, employees think it's about being developed, and providers think it's about packaging information.
A Townsville logistics company reduced incidents by eighty percent through driver skills programs.
What truly frustrates me is that the way forward is right there, but professionals is too stuck in the past to see it.
I blew $2,800 on a certification masterclass from a prestigious university in Brisbane. You know what I received? Fuck all I couldn't have found from a $25 podcast. The true learning came from testing methods in reality.
Yet here's where it gets really revolutionary. The professionals who are winning big right now have figured out the approach. They're not adhering to any conventional methodology.
I'm studying individuals with no certifications eclipse masters graduates because they grasp the new rules.
Here's practically what the leaders are creating differently:
**1. Digital-First Learning Stacks**
They've proven that a $15/month service plus committed experimentation exceeds a $20,000 program every scenario.
**2. Interdisciplinary Excellence**
A manager who can also design. A consultant who wields data. These combinations are attracting double the market rate.
**3. Peer Learning Ecosystems**
One individual explained to me they evolve more from their Reddit community in a weekend than from a semester of classroom training.
**4. Implementation-First Learning**
Every skill is measured by performance metrics. If it doesn't create change within 30 days, they try something else.
**5. Sprint-Based Growth**
I observe individuals who run constant skill tests concurrently, quickly pivoting based on outcomes.
Last quarter, a major retailer brought me onboard to figure out why their expensive digital transformation training wasn't working. The answer was painfully clear: They were training outdated techniques through prehistoric platforms to people who needed 2025 skills. We swapped their ineffective program with specific modern platforms, knowledge sharing circles, and real-world projects. Cost went down 75%. Results went up 250%.
But here's my controversial opinion that'll upset most people: Nearly everything of L&D effort is pure waste.
I heard from scores of L&D professionals who are terrified because they understand their complete career is becoming irrelevant. They've been delivering $10,000 workshops that people can now access superior alternatives to for $50 online. Their stranglehold on knowledge is crumbling, and they have no idea how to survive in a world where everyone with motivation can master any skill cheaper than their traditional solutions.
The future of professional development is already arrived. It's just not widely adopted. The professionals that move fast will lead. The laggards? They'll be complaining what happened while they're being made irrelevant by companies who transformed better.
I've seen whole departments become obsolete because they ignored the signals that their expertise were outdated.
Don't say I didn't warn you: The divide between those who transform and those who ignore is expanding massively. In very soon, it will be permanent. Your company - literally, your entire professional existence - depends on which path you commit to. And you need to act before it's too late.
The change is underway. You're either leading it, or you're collateral damage from it. There is no middle ground.
Act before it's too late. Because while you're discussing this, the future is already taking your job.
The difference between Melbourne and Silicon Valley firms isn't talent - it's their attitude to ongoing development.
And they're not looking for approval.
Believe me, in very soon, you'll deeply regret not you'd changed today.
The only question that counts is: Will you?
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